Privacy policy

Last updated: September 9, 2026

This Privacy Policy explains how Ferpa Enterprises LLC, operating the souisoui online store at souisoui.com ("souisoui", "we", "us"), collects, uses, and protects your personal data. Our business address is 2335 E. Atlantic Blvd. Ste 200, Pompano Beach, FL 33062, United States. You can contact us about privacy matters at support@souisoui.com.

Information we collect

Contact and account information: name, email address, shipping and billing address, phone number.
Order information: products purchased, order value, order history.
Payment information: processed directly by our payment provider; we do not store full card numbers.
Technical and browsing information: IP address, device and browser type, pages viewed, referral source, and interactions on our site, collected through cookies and similar technologies.

How we use your information

We use your information to process and fulfill orders, provide customer support, communicate with you about your purchase, send marketing communications where you have opted in or where otherwise permitted, prevent fraud, and improve our store and product offering. We process this information on the basis of performing our contract with you, our legitimate interest in operating and improving our store, your consent where required (for example, for marketing cookies and emails, which you may withdraw at any time), and compliance with our legal obligations.

Cookies and tracking tools

We use the following third party tools on souisoui.com:

Meta Pixel: measures the performance of our Meta (Facebook and Instagram) advertising and shows you relevant ads on those platforms. You can opt out through your Meta ad preferences or by rejecting non-essential cookies in our cookie banner.
Google Analytics 4: measures site traffic and how visitors use our store, so we can improve it. You can opt out using the Google Analytics opt-out browser add-on or by rejecting non-essential cookies in our cookie banner.
TikTok Pixel: measures the performance of our TikTok advertising and shows you relevant ads on that platform. You can opt out through your TikTok ad preferences or by rejecting non-essential cookies in our cookie banner.
Klaviyo: powers our email marketing, including order updates and promotional emails, and tracks engagement with those emails. You can opt out by unsubscribing from any marketing email or by contacting support@souisoui.com.

You can manage or withdraw cookie consent at any time through our cookie banner or your browser settings. Rejecting non-essential cookies will not affect your ability to place an order.

Data sharing

We share personal data with service providers who help us run our business, including our fulfillment supplier, payment processor, and the tracking and email marketing tools listed above. These providers are only permitted to use your data to provide services to us. Because our fulfillment supplier is located in China and we operate as a United States company, your data may be processed outside your country of residence. Where required, we rely on appropriate safeguards for these transfers.

Data retention

We retain personal data for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, accounting, or reporting obligations.

Your privacy rights

Depending on where you live, applicable law may give you rights over your personal data, including the right to access, correct, or delete the personal data we hold about you, restrict or object to certain processing, request a copy of your data in a portable format, opt out of the sale or sharing of your personal data for targeted advertising, withdraw consent at any time, and not be discriminated against for exercising these rights. You also have the right to lodge a complaint with your local data protection authority. To exercise any of these rights, contact us at support@souisoui.com. You may also designate an authorized agent to submit a request on your behalf.